The House Crowd has brought in Manoj Varsani as its first chief technology officer.
Varsani joins following spells at Moo.com and doctors.net.uk and Ovum.
He will be responsible for leading and developing user experience, technology and digital practices at the platform.
He said: “The House Crowd was the first company of its kind and has a strong industry reputation.
“Although much of its revenue is generated online, I love that it’s a real people-business and never loses touch with its customers.
“It’s exciting to be part of a company that has such growth potential, and I look forward to transforming our product offering and customer experience.”
Frazer Fearnhead, founder and CEO of The House Crowd, added: “We operate in a fast-moving industry and it’s vital that we implement cutting edge technology that helps us to grow and develop.
“Manoj is a real talent, bringing a wealth of digital experience into the company. I have no doubt that he will revolutionise our online offering and help us to achieve ambitious growth targets for 2017.”
The Manchester-based platform has raised £40 on 288 properties to date.