Aviva has launched Aviva Ventures a wholly owned venture capital business which will invest in a range of digital and new technology businesses.
Aviva Ventures will provide early stage investment to back entrepreneurs with high growth businesses and, over time, expects to have a portfolio of small investments in a number of companies which have significant potential.
Housed at Aviva’s Digital Garage in London’s Hoxton Square, Aviva Ventures will look to commit approximately £20m per year over the next five years.
Aviva Ventures will target investments in digital and technology companies operating in four areas: ‘the internet of things’, for example in connected homes, health and cars; data and analytics; innovative customer experiences; and distribution, for example new ‘sharing economy’ platforms.
Aviva Ventures is part of Aviva’s digital strategy and, through the investments made, will assist Aviva in identifying new commercial opportunities; the development of innovative business models and new digital insurance services and products which make insurance easier for customers.
Aviva Ventures first investment is in Cocoon (www.cocoon.life) a new business which has invented a next generation smart home security device.
Internet and smart-phone enabled, Cocoon alerts the homeowner to movement and sound within the house, using ‘subsound’ technology: low frequency sounds, outside the range of human hearing. Cocoon is due to launch next year into a ‘smart home’ market which is set to grow to $35.31 bn by 2020 (29.5% CAGR).
Ben Luckett, managing director Aviva Ventures, said: “Aviva Ventures aims to invest in the best new technology and digital businesses around.
“So it’s highly appropriate that our first investment is with Cocoon – an exciting new business which combines a unique product, pioneering technology and a strong management team in a home security sector which is set for significant growth”.