Purchasers and vendors deem a likeable estate agent a must when searching for properties, property search specialists World Archipelago has claimed.
Research by the firm found that 75% of respondents said that liking their estate agent was important.
It also revealed that when searching for a property 37% of respondents cited Google as their first port of call followed by Rightmove (30%).
For those looking to move the availability of local information was critical as part of the on-line search facility (73%).
Being able to assess travel time online was most important (54%) followed by Council Tax Bands (51%), crime data (44%) and school data (34%).
Sarah Arbuthnot of World Archipelago said: “Whilst we had a ‘bit of fun’ over the ‘liking’ of estate agents the underlined message here is that the Internet is ‘King’ and that means both portals and agents really need to look at their property searches in order to make sure they are delivering what today’s consumer wants and needs.
“It is interesting that whilst the Portals are deemed an essential in the buying/selling process agents own websites are not. It was also interesting that vendors are now seeking meaningful, intelligent, statistics from their agents on the progress of viewings and Internet pages.”
The survey was carried out by World Archipelago in order to gain a better understanding of what purchasers and vendors deemed important when searching the Internet for properties.