Independent bespoke real estate firm LIFE Residential, whose focus is mainly on new luxury developments, has appointed specialist technology company Virtual Walkthrough to begin capturing their portfolio of high end residential properties in London.
Virtual Walkthrough has been contracted to utilise their fully navigable, high resolution, true-to-life technology for the planned capture of at least 180 properties in the first year on a rolling programme, totalling around 153,000 sq. ft. of luxury space by average apartment size.
The cutting edge Virtual Walkthrough technology allows the user to view a property or venue online as if they have physically stepped foot into the building, allowing potential buyers to experience the space, size, and specification of a given property, assisting informed decisions.
In effect, the technology enables a first viewing before a physical first viewing, saving the time of both estate agent and customer in visiting multiple properties in person, while helping to speed up the buying process.
LIFE Residential offers services in lettings, sales and property management and has 12 offices in London as well as Hong Kong, Singapore and South Africa.
With the offices in London, they currently have approximately 220 properties for sale, with prices ranging £150,000 to over £3,500,000, as well as around 320 rental properties.
LIFE Residential works with many international landlords, tenants and property developers in London, and is currently seeing great demand from buyers in Asia and South Africa as well as the UK.
Scott Ayliffe, director of residential sales at LIFE Residential, said: “Our team are absolutely committed to ensuring that we provide the very best in Real Estate service to our clients, we are constantly looking for ways to make the journey of buying, selling, letting and managing property in London as smooth and pain free as possible.
“I believe using the innovative technology that Virtual Walkthrough offers will enhance the already high service our clients have grown to expect.
“Our properties will benefit from maximum exposure to the market, both at home and overseas, with it’s easy to navigate platform- prospective buyers will be able to explore every centimetre and detail of a given property at the click/swipe of a finger!
“LIFE Residential are keen to embrace the advantages of this new technology as these days, it is very limiting to rely solely on the traditional estate agency tools of still photography, floorplans and occasional video. None of these options provide this kind of leisurely, detailed tour, which will fully showcase each of our properties to the nth degree to our client’s prospective buyers.
“Many of our customers also purchase their properties off-plan, so the Virtual Walkthrough technology provides a whole extra level in terms of the information we can provide them with.”
James Morris-Manuel, chief commercial officer at Virtual Walkthrough, added: “We are working across many areas of the property industry, from shopping centres to offices and apartments, using our cutting edge product to revolutionise the relationship between technology and the property world.
“We’re extremely pleased to be working with LIFE Residential on their London business. It’s another exciting opportunity for us to demonstrate what we can do in this area, and our high quality captures show off their high end apartments extremely well.”
“A Virtual Walkthrough greatly enhances the buyer experience, in terms of the quality and level of detail available on an asset, and allows the property to be slickly marketed in the most compelling way possible on a tablet or computer screen.”
Virtual Walkthrough will commence capturing LIFE Residential properties from July.