Neal McParland of GoReport looks at why surveyors need to adopt mobile technology into their businesses.
1) Shortage of new surveyors coming through and the loss of potential revenue
It’s been well documented recently that there is a shortage of surveyors coming through the education system. Is your company currently finding it harder to source new recruits year on year? That means there could be a strain on the current set of employees who have to take on more work. Soon you could be sitting on the problem of having more than enough work from your customers but not enough people to carry it out – which would mean a loss of potential revenue and profit. By 2020 “54% of the surveying sector’s 10,000 businesses will be turning down some 27,000 projects between them each year” due to the lack of resources. With mobile technology you could complete reports in almost half the time – freeing up valuable staff resources for revenue generating activities.
2) Your competitors are. adapt or be left behind
Sooner or later you’re going to start feeling the pressure from your competitors who have already adapted and are churning out more reports per head. They’ll claim that they’re giving their customers a faster and better service than yours whilst they’re reaping the rewards. The modern consumer is more demanding and has less time to wait about, they don’t just want faster service times – they expect them. Every aspect that gives your business a competitive edge counts. Adapt now before it’s too late. Be proactive instead of reactive.
Tablets are becoming more and more powerful, giving surveyors benefits they could never have dreamed of even just 5 years ago
3) Audit trail and risk mitigation
The increasing rate of adoption of mobile and cloud technology now means more providers of valuation and surveying services are benefitting from increased productivity, standardisation and accuracy of their reports. The ability to capture all data via one device allows for easier archiving and legibility of a comprehensive audit trail. The main benefit of digital platforms is the time saved when it comes to formatting and publishing a report. This lends itself well to risk mitigation as there is more time reserved for reflective thinking. It’s worth mentioning that these digital tools do not automate the process. Simply, they are a compliment to the existing skills and experience of the person behind the iPad.
4) The next generation will be expecting to use the benefits of technology
The current set of University students, and those who will follow them, have been given the tag ‘Digital Natives’. It’s in their nature to want to use technology – so much so that they pretty much expect and rely on using it throughout their education and working life. When the next generation are applying for jobs and are given the two options of a) working for a company that uses pen and paper that lengthens the workflow considerably or b) working for a company that embraces technology that allows them to be more productive – which do you think they’d plump for?
5) Technology doesn’t cost as much as you think
Yes – there is an initial upfront investment but thinking with a more long-term view will help you realise that’s just what it is – an investment – one that will help maximise future returns for the business. If you were able to produce 4 or even 5 reports for customers in the time it takes you to produce 3, wouldn’t the upgrade to technology pay for itself reasonably quickly?
It’s food for thought, but the arguments for mobile technology are compelling when it is broken down into three key aspects – accuracy, efficiency and revenue generation.